Question
Why does the Accu‑Chek Guide meter claim that testing time is < 4 seconds while other Accu‑Chek BG meters claim 5 seconds testing time?
- We wanted to ensure we had the same claim as Accu‑Chek Instant, so both teams agreed to the “less than 4 seconds claim”.
- We wanted to be as aggressive as possible with the marketing claim. Instead of listing the technical specification, we suggested messaging in customer‑facing marketing materials as “less than 4 seconds.” This is technically correct (approved by regulatory) and relays a more competitive message to customers.